BACK2SCHOOL SEESONSS
The debut of the Seesonss polo is centred on the dropout mindset
and the gap between classroom boredom and raw talent. We wanted to
capture that specific brand of ingenuity that only shows up when you have
completely checked out of a lecture. The campaign highlights a moment of
quiet defiance where a distraction becomes a showcase of skill, proving that
real ability rarely fits within a lesson plan.
By framing this new silhouette through a lens of academic apathy, the polo
becomes a uniform for those who have the talent to excel, but zero interest
in falling in line.
Creative Direction Jonathan Tello and Raúl Marroquí
Direction Jonathan Tello
Photography Raúl Marroquí
Assistant Miguel Barton
Graphics Max