SCOUND
From day one, Scound placed its trust in me to build a solid creative foundation and define its identity.
Shaped the creative universe behind Scound, defining what the brand should communicate and how it
should do so. From creative direction to campaign and visual development.
I led the creative direction of the collection launch sketch, introducing the plaid reversible zipped, with
some twist that reinforces the brand’s distinct identity.
I also oversaw the visual development alongside the design team to ensure aesthetic and conceptual
coherence.
The piece was complemented by a 2D animation introducing Scound’s mascot, adding personality and
narrative continuity to the brand’s visual universe.
Creative Direction Jonathan Tello
Graphic Design Polo @polo___mp6
Animation @marcosvisualss